The clicking on a call-to-action, landing on a landing page, and making the purchase. This is fairly simplified, but unlike B2B, the sales cycle and decision-making process for B2C is shorter. Not so much only in the number of steps to be taken by the buyer, but mainly in terms of time. What's different with B2B? With a product or service aimed at the B2B market, the decision-making in most cases does not lie with one person. Within a company there are often different people who are registered for different newsletters and maintain different contacts.
If, for example, an employee of the marketing department receives an e-mail about a new, interesting online marketing tool, this is usually passed the phone number list same higher management or the board. In addition, steps such as research and consultation follow in between or after this. This takes into account the cost and atmosphere style value of the product or service that it can offer to the company. The sales cycle can take up to weeks or, in some cases, months, depending on the product or service. Content Where as a consumer you quickly feel attracted to nice visuals, screaming headlines with in your face discount codes and temporary offers, things are different with B2B.
B2C email campaigns are mainly aimed at attracting attention, impulsive consumer behavior and call-to-actions that lead to a purchase. B2B is all about relevance, finding pain points, informative and educational content, and the persuasive power of a product, service and/or the company itself. The content of a B2B email campaign is the driver for lead creation. The chance is small (or almost nil) that you score a sale from a simple email. You want to drive the prospect to research the product or service and eventually contact you. It is therefore important to show the value of your product, service or company yourself. This includes company news, blogs, testimonials, case studies, white papers and webinars.