Homogenization is an inevitable trend in the development of Internet products. Product homogeneity is a real problem that is difficult for product managers of second- and third-tier Internet companies to get rid of, especially for Internet companies that focus on B-end products. A question I am often asked is "Where did your product idea come from? Did you or your team come up with it?" The questioner is mostly executives or product owners from other companies, although in different In the scenario, the questioner wants to obtain different information, but I usually answer bluntly: "In the product creation stage, at least 70% or more come from the boss of the company, and I am responsible for the creative implementation and micro-innovation", before the creative implementation.
It is necessary to select the phone number list endless ideas of enterprises, and micro-innovation is the part of design differentiation, so that the products I am responsible for landing can get rid of the problem of homogeneity and provide enterprises with differentiated competitive advantages. The actual situation now is: Internet products are already a red ocean in various industries. From the perspective of the number of companies, the ToB market in the "Internet + Education" industry where I am located, according to the list of exhibitors at the 76th National Education Equipment Exhibition in 2019, the number is as many as 1,000, and there are many small entrepreneurial companies due to various For various reasons, they did not participate in the equipment exhibition, and the number of them cannot be estimated.
In the same industry, there are not a few online education companies with ToC products as the mainstay. According to the 2018 Online Education Industry Report provided by iResearch, online education companies in the K12 stage alone are divided into six major areas: homework question bank, extra-curricular tutoring, tutor O2O, voluntary reporting, online content, and community. Among them, homework question bank is only one vertical. In the subdivision field, there are many companies with strong strength, such as Homeworkbang, Xiaoyuansouti, Xuebajun, Afanti, Homework Together, and Apetiku. The monthly active users of these companies in 2018 are all around 10 million.