It serves to create trust, and it is a long-term activity, because trust Phone Number List and the relationship with the customer are built step by step. High brand awareness helps companies out of price competition and creates barriers to Phone Number List entry for competitors. Index of topics Brand awareness, what it is Why brand awareness is important Phone Number List Brand awareness: how it is measured The steps to build brand awareness Brand awareness, what it is What is the meaning of the term brand awareness?
Literally awareness means Phone Number List awareness, therefore knowledge of the brand, but the translations are different. It is generally translated into “ brand appeal” or brand or brand awareness , and indicates the level of consumer satisfaction Phone Number List with a brand. It is a complex value to illustrate, as it is the result of various factors , which allow to fix that brand in the mind of a consumer , so as to transform it into the first option .logic when Phone Number List purchasing a product or service.
In practice, the higher the brand Phone Number List awareness, the more it can increase the profitability of a company, this is because a greater number of loyal customers always corresponds to a larger turnover. Why brand awareness is important To use the language of Marketing, the lower part of the funnel , that of conversions, cannot disregard the high one, of brand positioning or brand management , which includes those marketing Phone Number List actions aimed at creating a perception, an intangible value, an image. attractiveof a product Phone Number List or company in people's minds.