Local businesses in the epidemic have turned around ws number list by "squeezing" the sense of seasonal ritual. With its perennial and planned seasonal characteristics, it has become a popular trend through the amplification and strengthening of social platforms and the ws number list rapid response of platform merchants. The author of this article combines the Dragon Boat Festival business cases to analyze how to do seasonal operations. Let's take a look.
The Dragon Boat Festival collided with 618, which brought ws number list a small spring of consumption during the epidemic. Merchants and brands that sell ordinary physical products can take advantage of the 618 situation, rely on low-cost promotions, leverage ws number list hoarding consumption, and usher in an instant rebound in performance. However, seasonal fresh products with a "short shelf life", as well as catering and other industries, are limited by the supply of "make-to-sell" and cannot use the same force as physical retailers to promote "short-term outbreaks". It is very important to have the opportunity to spend on festivals such as the Dragon Boat Festival.
The two ways of playing also correspond to different ws number list consumption logics. The big promotion corresponds to cost-effective consumption, and the season corresponds to ritual consumption. Especially under the haze of the epidemic, whether you can make ws number list good use of the "seasonal" dividends is becoming the lifeblood of local businesses such as catering and fresh food. What about seasonal operations?