An idea of ​​course planning and operation: start making money from preparing

The core idea is to force their own curriculum design from the needs of students.

Here we think and solve problems logically, deductive reasoning using the Pyramid Principle.

Deductive reasoning:

Problems/existing phenomena (why students have this pain point)

The root/reason of the problem (such as assuming that he did not have a certain knowledge to cause this pain point)

The solution to the problem (how to design to solve this pain point)

I don’t know if you have encountered this situation, and always feel that your platform or institution lacks a course that students need.

However, as an operation, when I think about the feasibility, I feel that the complete course will take a long time to design, develop, polish, etc.; if such a delay, a good project may become cold, and it will be directly killed in the in the cradle.

If you simply communicate with the teacher and let the teacher use their own subjective initiative to do new lessons, unless the teacher himself is very assertive and works well and quickly, you may also encounter the problem of teacher delay.

So for "procrastination", I would like to share with you an idea, which is also the experience I summarized when I reviewed a course recently.

Through this method, you can start making money from the lesson preparation period, instead of selling the real course online.

(Here I will first explain that the course is online. Some platforms put a few completed courses after submitting the audition, and then gradually update the course into a whole course; then maybe the course is uploaded for audition or after one or two courses, it starts to promote and then I bought it online, and this method is also classified as making money after I go online.)

The course I reviewed is a continuous course in English. It has been on-line for more than a year, and the word of mouth and sales are not bad.

First of all, we need to find the problem/existing phenomenon (why do students have this pain point)

Still starting from the inspiration of the course, talk about why you want to plan this course:

Many students' daily feedback mentioned a need point: wanting to learn and correct their own pronunciation problems in spoken English.

We already had a course on phonetic symbols at that time, and phonetic symbols were relatively simple and easy to learn by yourself.

According to our perception of students' abilities, they can only read words, but not sentences; I think they need to learn continuous reading, so I plan to do a continuous reading course. (Our teachers are also lazy)

Analyze the root/cause of this country email list problem (he didn't have the knowledge he needed or didn't learn the relevant skills, which caused this pain point).

At the beginning, we just simply analyzed and judged. Since everyone has different pronunciation problems, it is the best to do one-to-one continuous reading explanation and pronunciation correction.

So we need to come up with a solution to the problem (how to design to solve this pain point).

Focusing on this pain point, the teacher designed a one-to-one syllabus and total class hours. On this basis, we recruited a few students who wanted one-to-one sound correction (price 998 yuan, 8 lessons, in advance There is an appointment system, and students need to complete it in about a month; I made a set of course packaging myself, and the highlight is to solve the problem of pronunciation.)