In addition, this process is actually sorting out the user journey map. Because putting personal WeChat in the video account will be limited. Therefore, the current general traffic executive list link is: public account below the video account public account diverts personal WeChat accoun personal WeChat account for conversion. Traffic logic sorting Also note that traffic executive list and traffic pools are two concepts. Traffic thinking refers to obtaining traffic and then monetizing it, while traffic pool thinking is to obtain traffic and obtain more traffic through storage, operation, and exploration.
The biggest difference between traffic thinking and traffic pool thinking is the follow-up behavior after traffic acquisition. The latter emphasizes executive list how to use a batch of old users to find more new users. The video account is at the intersection of WeChat ecology and video ecology, and the "crossroads" between the video social relationship chain and executive list the WeChat traffic ecological chain. In the stage of rapid profit, enterprises only focus on attracting users, but they do not do a good job in user retention and user fission. Monetization only relies on traffic grabbing.
Without transforming brand awareness, so it is easy to form a one-time sale. Without the brand mind, there is no way to lock the core group and form executive list brand awareness, which can bring compound interest effect. Summary: A reasonable traffic path is—traffic acquisition (public domain traffic pool) traffic precipitation (private domain traffic pool) traffic executive list conversion (traffic retention). However, traffic games such as fission, drainage, and viral marketing can be added to each link. 3. Two major operational ideas It is very important that content is king.