This article is Maimai's product experience analysis report, which mainly includes these five points: Maimai product structure diagram, user usage roadmap, market analysis, user analysis, and function analysis. I have always felt that "ability" is the most important thing for a person in the workplace, and nothing else matters. Once, I saw in an article that "Nipui Entry" is much more reliable than "send a resume", and good contacts will lead to better development in the workplace. I remembered that some of my friends who were not as capable as me relied on the recommendation of seniors and sisters to go to some good platforms, and started to take charge of themselves, but my career always felt almost meaningless; I began to realize that in addition to abilities, connections in the workplace are also the same
Important, because you may get more opportunities and go to better platforms, which will affect people's life. This article will analyze the following aspects: Product Structure User usage path map Market analysis user analysis Functional Analysis Summarize 1. Maimai product structure diagram Product Architecture From the product structure, Maimai is divided into phone number list three major businesses: social business, content business, commercial business, and personal related modules. The core of social business is to find people, expand contacts, and manage one's friends; commercial business mainly includes two profit models: Maimai membership and Maiclass; content business is mainly to increase user stickiness. : Real-name news, column articles, Q&A, speech. 2.
User usage path map Scenario 1: A new user uses Maimai for the first time and completes the system boot action. Scenario 2: Users expand their contacts, and the main objects are people with common connections, such as colleagues, alumni, peers, and fellow villagers. Scenario 3: The user wants to go to a certain company and wants to find someone to recommend it. Scenario 4: The user wants to find someone for business cooperation. Scenario 5: The user is interested in a company and wants to know its internal situation through the dynamics of the employees. 3. Market analysis 3.1 Market Positioning Maimai was initially positioned as a workplace social platform, comparing itself to the corporate version of WeChat and benchmarking against the international competition