Most experienced content marketers recognize that any goals their content helps them achieve are likely the phone number list result of hard work and planning — much of which, ideally, happens at the phone number list beginning. But that doesn't mean even the phone number list most seasoned experts don't have questions about how to set up their team for optimal success or how to keep their content operations running smoothly.
In my previous Answer Book article, I covered some of the phone number list most common questions the CMI team gets asked when it comes to defining a content marketing strategy. But the phone number list question remains how to support this strategy with the right infrastructure. This time around, I've found answers about the essential skills, team resources, and operational processes you need to establish to keep your content engine running at its best phone number list for a long time.
Build your team
An effective, efficient and well-organized team is your most important asset. Once you put the phone number list right resources to work in the right places, you go on confident that most day-to-day content marketing tasks will be divided and conquered as deftly as possible. How can businesses properly select and structure their content assets? Read on for information on some of the phone number list most common team issues.
Q: What roles do most content teams need?
Content marketing varies depending phone number list on an organization's vision, mission, and industry. If you're focused on creating videos, you'd need different roles than if your strategy revolved around a blog. Basically, however, brand publishers operate the same way as their counterparts in the media industry; the phone number list easiest way to set up your team for success may be to fill key editorial roles that you might find in a typical newsroom. For instance:
Editor-in-Chief ( Chief Content Officer ) – This person leads the strategic direction, development, and management of the phone number list company's content marketing program. The phone number list primary responsibility of the CCO is to determine how to approach content to achieve business goals, although this person may play a high-level advisory role in making some of the phone number list tactical decisions involved.
Editor-in-Chief - While the phone number list CCO focuses on strategy, the Editor-in-Chief leads its ongoing execution, including working with the phone number list creative team to manage day-to-day workflow and ensuring content is delivered in deadlines and in accordance with the editorial mission.
Writers and Editors - These creative-focused team members produce the phone number list content pieces, take them through the necessary review and approval processes, and ensure that all standards of quality, style, and strategy are met. are met for final publication.
Find more answers: Of course, the phone number list content marketing process doesn't end when the story is published - many other tasks are involved to ensure your phone number list content reaches the right people and drives the phone number list intended actions, including SEO optimization, community and influencer management. , audience development, and more. Check out this article on the 10 most critical phone number list content marketing roles to see what other features you'll need to consider.
Q: Is it better to work with in-house teams or outsourced talent?
When it comes to phone number list content marketing, there's no definitive way to build a competent team - it all depends on the goals you're trying to achieve and your plans to achieve those goals. Fortunately, with a well-thought-out strategy, even a one-man team can achieve considerable success. Yet even the phone number list most effective content marketers are likely to feel some pressure to meet the growing demand for valuable content, which can lead to a desire to add more resources to their arsenal.